Week 01
Clarify the opportunity
Define the customer, problem, value proposition, and the commercial opportunity.
Higher Ground Launch Lab
Build the business behind the idea.
An eight-week, founder-first business development experience for cannabis entrepreneurs who are ready to move from possibility to a structured, market-ready business.
Apply for Launch Lab
By the end of the Lab
A more durable foundation for what comes next.
A clear business model and market position
A practical launch and customer-acquisition plan
An operating foundation you can use with confidence
A sharper story for partners, customers, and capital
The eight-week framework
Week 02
Shape the business model
Map revenue, offer structure, priorities, and the assumptions that need pressure-testing.
Week 03
Build the brand foundation
Turn your point of view into positioning, messaging, and a credible market presence.
Week 04
Plan the customer path
Design practical ways to attract, convert, and retain the audience you want to serve.
Week 05
Create operating rhythm
Establish core workflows, documentation, and decision-making systems for the work ahead.
Week 06
Use AI with intention
Identify responsible AI workflows for research, content, administration, and productivity.
Week 07
Prepare the launch
Connect strategy, brand, systems, and execution into an actionable launch plan.
Week 08
Present what is next
Refine the story, priorities, and materials that support the next conversation.
Designed for momentum
Choose the right room for the work.
Founder cohorts
A focused group experience that combines structured instruction, applied work, and founder-level accountability.
Institutional cohorts
A custom program for colleges, incubators, social-equity initiatives, and entrepreneurship organizations.
Private intensives
A tailored engagement for founders who need concentrated strategic support around a critical business moment.
Start with the business you want to build.
Share where you are now, what you are building, and the move you need to make next.
Apply for Launch Lab